SEO | Digital Marketing | Internet Marketing course in Chandigarh

Digital marketing profile is increasing in demand day by day because in this era of competition every business is running in the race to hold top rank in search engines and other. Digital marketing has become as increasingly very important for the development progress of the business. The training for this course will be given by our own in-house experts who have more than 4+ years experience in this field. We provide professional digital marketing courses which is job. During the training students will exposure through live projects and get to learn all the aspects of digital marketing.

Course Curriculum Started with SEO

  • Internet marketing, its types and methods
  • What is search engine optimization (SEO)
  • Working of search engines
  • Basic understanding of SERP, search operators, Google search engine architecture
  • Google web masters tools
  • Google Analytics

  • Competitors and business analysis
  • Basics of keywords research, its methods and types
  • Keyword planner and other keyword tools
  • Keyword list preparation

  • Importance of domain names and their selection
  • Initial website analysis
  • Optimization of website structure and navigation menu
  • Filename and title tag optimization
  • Keyword density analysis
  • Knowledge of meta tags and its optimization
  • Content optimization
  • Image alt tag optimization
  • Page speed and anchor links optimization
  • Header and footer optimization
  • 404 error page implementation
  • Sitemap html/xml
  • Robots.txt
  • Redirection (301 & 302)
  • Geo targeting (local marketing)
  • Canonical issue

  • Basic introduction
  • Subsequent promotion of web pages
  • Directory and blog submissions
  • Link building methods and types
  • Free classifieds, forums, press releases, forum signatures and commenting
  • Social bookmarking and business listing
  • Classified posting, blog commenting, press release and article submissions
  • Video and RSS feed submissions
  • Basics of social media optimization (SMO)
  • Module 5 (SEO for dynamic websites)
  • Google local listing

  • Google analytics setup and tracking
  • Tracking goals and improving conversions
  • Analytics reporting and scheduling

  • Overview of Facebook marketing
  • Overview of twitter marketing
  • Overview of LinkedIn marketing
  • Overview of Google+ marketing
  • Overview of Pinterest marketing

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